Add preview avails to showcase your app

By adding preview assets that showcase your app's features and functionality on its store listing page, you can aid your app concenter new users on Google Play.

Feature graphic, screenshots, short clarification, and videos are used to highlight and promote your app on Google Play and other Google promotional channels.

Manage preview avails

Before adding preview assets to your app's shop listing, note:

  • Avails are shown on your store listing across all test tracks subsequently yous add them to your shop listing.
  • You lot can uncheck the "External marketing" box on your app's Store settings page (Abound > Store presence > Store settings) to restrict the promotion of your app across Google-owned backdrop.

You tin can manage your app'south preview assets on the Main store list folio (Grow > Store presence > Primary store listing) in Play Panel. You lot can upload images and add a preview video in the "Graphics" section.

Preview asset usage and content guidelines

Dissimilar preview assets have different requirements and will be shown on different surfaces. Please read the content below to sympathize how your assets will be used, and what you demand to proceed in heed when adding assets to your Google Play shop listing.

Content guidelines: Requirements and recommendations

  • "Requirements" listed on this folio are mandatory; failure to come across requirements may result in removal or suspension from Google Play.
  • Guidelines listed under "Highly recommended" on this page tin can help make your app or game more than eligible for recommendation and promotion throughout Google Play. Failure to comply with these guidelines volition non affect your store listing page, simply may result in changes to how your preview avails announced on Google Play or limit promotional opportunities.
  • All content must comply with our Programmer Programme Policies.

Preview asset usage

App icon

You must provide an app icon to publish your store listing. The app icon does not replace your app'southward launcher icon but should be a higher-fidelity, higher-resolution version that follows Google Play's icon blueprint specifications.

Usage

Your app icon is used in various locations on Google Play, including your shop listing, search results, and top charts.

Content guidelines

Requirements

  • 32-flake PNG (with alpha)
  • Dimensions: 512px by 512px
  • Maximum file size: 1024KB
  • Meets Google Play'southward icon design specifications

Short clarification

Yous must  provide a short description to publish your store list. Your brusque clarification is a quick synopsis meant to spark user interest by outlining your app or game'due south key value.

Usage

Your short description is the first text users see when looking at your app'due south particular page on the Play Store app and can exist expanded past users to view your app's full description.

Your short description can appear in locations beyond your shop listing, so any user should exist able to employ it to quickly empathize the cadre purpose of your app or game.

Content guidelines

Requirements

  • fourscore grapheme limit

Highly recommended

  • Summarize the core role or purpose of your app or game in simple and curtailed language, highlighting any aspects that brand it unique.
    • For apps, unique aspects could be differentiating features, functionalities, content, and benefits
    • For games, unique aspects could be gameplay, mechanics, player modes, social features, IP, theme and setting, story, and connectivity (such as offline/online).
    • Avert slang or jargon, unless information technology is a language that would come naturally to your target users.
  • Avert duplication and back-up of messaging across your short clarification, screenshots, feature graphics, or programmer video. Keep in mind that these assets may be shown adjacent.
  • Reflect the latest land of your app or game.
    • Avoid time-sensitive re-create that can get outdated chop-chop to reduce the need to update.
  • Do not use linguistic communication that is not related to the part or purpose of your app, including:
    • Language that reflects or suggests Google Play functioning, ranking, accolades or awards, user testimonials, or price and promotional information, for example, "All-time," "#1," "Top," "New," "Discount," "Auction," or "Million Downloads."
    • Call-to-actions, for example, "download now," "install at present," "play at present," or "try now."
    • Unnecessary keywords in an endeavor to amend search results; it will not bear on ranking and provides a bad user experience.
  • Localize your description equally appropriate for unlike markets and languages.
  • Ensure your short description is correctly formatted:
    • Only use periods at the end of sentences if your brusk clarification contains multiple sentences.
    • Use spaces if needed betwixt words, periods (.), commas (,) and special characters (for example, &).
    • Do not include special characters, line breaks, emojis, emoticons, repeated punctuation (for example, ?, !!, ?!, !?!, <>, \\, --,***, +_+, …, ((, !!, $%^, ~&~, ~~~), or symbols (for example, ★ or ☆).
      • Only standard characters as used in the spelling, grammar, and idiom of your language are allowed (for example, ¿, æ, Ø, or ¡ ).
      • If applicative, exceptions are allowed for Copyright (©), Registered Trademark (®), and Trademark (™) reasons.
    • Exercise not employ capitalization for emphasis:
      • Capitalize as is standard for the linguistic communication you're writing in.
      • Acronyms can exist written in capitals.
      • But capitalize your app proper noun if your Google Play list app name is also capitalized.

Characteristic graphic

Yous must provide a feature graphic to publish your store listing. Your feature graphic is a powerful tool to convey app or game experiences and attract new users.

Usage

Your feature graphic is displayed in various places on Google Play, including:

  • As a cover image for your preview video, if present.
  • For apps, we show a collection of apps in a large format with your feature graphic, including ads.
  • For games, we show groups of recommended games in a large format featuring preview videos and screenshots, where we show your feature graphic.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1024px by 500px

Highly recommended

  • Employ graphics that convey app or game experiences, and highlight the cadre value proposition, relevant context, or story-telling elements if needed.
    • Do not use prominent branding that is similar to your app icon, every bit this will cause duplications when shown in context with your app icon. Optimize for branding elements that serve as an extension of your app icon.
    • Avoid overloading the graphic with fine details. These will non be visible on many phone screens.
  • Place content to prioritize key elements and avoid cutoff zones.
    • Keep prominent visuals and the focal point towards the center of the graphic:

    • Avoid placing key elements (for example, make logo, app proper name, primary slogan, and main UI)  in the cutoff zones (the carmine areas in the example beneath), information technology may be cut off depending on the UI format.

    • Some formats may use additional UI overlays. Failure to comply with the focal indicate and cutoff zones may consequence in ineligibility to appear in these formats.
    • Restrict background elements to the edges of the graphic.
  • Consider using more vibrant colors in your graphics to build interest and excitement, and avert using pure white or dark gray. These colors tin can blend in with the Play Store background.
    • Use a similar or complementary colour theme and manner in the feature graphic, app icon, and in the app itself, so users can immediately acquaintance them with your app and brand.
    • Avoid using pure white, black, or night gray as these colors can easily blend in with Google Play's groundwork.
  • Localize your graphic and branding text equally appropriate for different markets and languages.
  • Avoid whatever content that reflects or suggests Google Play performance, ranking, user testimonials, accolades or awards, or price and promotional information. For example, practice not apply words like "All-time," "#ane," "Top," "New," "Gratis," "Discount," "Auction," or "Million Downloads."
  • Avoid fourth dimension-sensitive content that can become outdated quickly to reduce the need to update.
    • Fourth dimension-bound content (like holiday-specific updates) should be swapped in and out in a timely manner.
  • Avoid inappropriate or repetitive prototype elements, such as:
    • Third-party trademarked characters or logos without proper permission.
    • Device imagery (equally this can become obsolete quickly or amerce some users).
    • Google Play or any other store'southward badge or icon.

Screenshots

Use screenshots to convey capabilities, the look and feel, and the experience of your app to potential users for improve app discovery. You lot can add up to 8 screenshots for each supported device blazon. Supported device types include phones, tablets (vii-inch and x-inch), Android TVs, and Article of clothing Bone watches.

To upload screenshots for different device types, netherGraphics scroll to your device-specific department:

  • Tablet: To optimize your store listing for tablets, review the Tablet App Quality Checklist.
  • Wear OS: If you lot're distributing an app to Wear Bone devices, you'll need to add at least one sentinel screenshot. Hither are the requirements to follow when calculation Vesture OS screenshots:
    • Upload screenshots with a minimum size of 384 ten 384 pixels, and with a 1:1 aspect ratio.
    • Provide screenshots showing simply your app interface. Screenshots must demonstrate the actual in-app or in-game experience, focusing on the core features and content so users can anticipate what the app or game experience will exist like.
    • Don't frame your screenshots in a Wear OS hardware device.
    • Don't include additional text, graphics, or backgrounds in your Wear OS screenshots that are not a part of your app's interface.
    • Don't include transparent backgrounds or masking.
  • Android Telly: If yous distribute an app to Android TV devices, you need to add at to the lowest degree 1 Android TV screenshot before you can publish your app.
    • An Android Boob tube banner paradigm is too required.
    • Tv set screenshots will merely be displayed on Android TV devices.

Usage

Screenshots may exist displayed throughout Google Play, for instance in search or on the homepage, in addition to your store list on Google Play. When Google Play displays both your preview video and screenshots together, for example on your store listing folio, and if your preview video is available and then your screenshots will be shown after the preview video, followed left-to-correct by the screenshots best suited for the device the user is browsing on.

Content guidelines

Requirements

To publish your store list, you must provide a minimum of ii screenshots across form factors that meet the following requirements:

  • JPEG or 24-fleck PNG (no alpha)
  • Minimum dimension: 320px
  • Maximum dimension: 3840px
    • The maximum dimension of your screenshot can't be more twice equally long as the minimum dimension.
  • A minimum of four screenshots is required for both apps and games.

Highly recommended

  • Some sections of Google Play show groups of recommended apps and games in a large format using screenshots. To exist eligible for recommendations in formats that apply screenshots, the following guidelines are a requirement:
    • For apps, you must provide at to the lowest degree iv screenshots with minimum 1080px resolution. These should be 16:nine for mural (minimum 1920x1080px) screenshots and 9:16 for portrait screenshots (minimum 1080x1920px).
    • For games you must provide at least three xvi:ix landscape screenshots (minimum 1920x1080px) or three 9:16 portrait screenshots (minimum 1080x1920px). Make sure that these screenshots draw the in-game experience and so users can get a sense of what the gameplay volition be like if they download and play
  • Screenshots must demonstrate the actual in-app or in-game feel, focusing on the cadre features and content so users can anticipate what the app or game feel will be like.
    • Use captured footage of the app or game itself. Do not include people interacting with the device (for example, fingers borer on the device), unless the core gameplay or app usage is off-device.
  • Stylized screenshots that break UI across multiple uploaded images are allowed, but prioritize UI in the first three screenshots equally much as possible.

  • Add together taglines only if necessary to convey the key characteristics of the app or game. Taglines should not have up more than twenty% of the prototype.
    • Practise not include whatever content that reflects or suggests Google Play functioning, ranking, accolades or awards, user testimonials, or price and promotional information.  For example, practise non use words like "Best," "#1," "Summit," "New," "Discount," "Sale," or "Million Downloads."
    • Avoid calculation any form of telephone call-to-action, for case, "Download now," "Install now," "Play now," or "Endeavour now."
    • Avoid overloading the screenshot with text in small font sizes or backgrounds that compete with the text. These will not be visible on many phone screens.
  • Avoid time-sensitive tagline or content that can become outdated chop-chop to reduce the need to update.
    • Fourth dimension-bound content (similar holiday-specific updates) should be swapped in and out in a timely mode.
  • Localize your graphic and branding text equally appropriate for different markets and languages.
    • In-game UI does non need to exist localized per market, merely any additional taglines or text overlays should be localized.
  • Edit backlog elements in the notification bar before submitting. Do non bear witness service providers or notifications. The battery, WiFi, and prison cell service logos should be total.

  • Use high-quality images with the proper aspect ratio.
    • Practise not include screenshots that are blurry, distorted, or pixelated in a manner that is not an intentional aspect of your brand.
    • Exercise not include images that are stretched or compressed.
    • Rotate screenshots accordingly. Exercise not upload images upside down, sideways, or otherwise skewed.
  • Avert inappropriate or repetitive image elements, such equally:
    • Third-party trademarked characters or logos without proper permission.
    • Device imagery (as this can become obsolete quickly or alienate some users).
    • Google Play or any other store'due south badge or icon.

Preview video

A preview video is effective to show the capabilities, look and experience, and experience of your app to potential users for better app discovery and decision making. It is not required, but we highly recommend providing a preview video for games particularly. Your game requires a preview video to be shown in certain parts of Google Play.

You lot can add together one preview video to your store listing past inbound a YouTube URL in the "preview video" field.

  • Use a video's YouTube URL, not a YouTube playlist or channel URL.
  • Do non add extra parameters like timecodes in the YouTube URL.
  • Use a video's total YouTube video link instead of a shortened link.
    • Use: https://world wide web.youtube.com/watch?v=yourvideoid
    • Don't employ: https://youtu.be/yourvideoid
  • Provide a localized video tailored for users in different markets around the world.

Asset usage

Your preview video is displayed before your screenshots on your app's store listing on Google Play. Users tin can watch your preview video past tapping on the play push button that overlays on your feature graphic.

In add-on, the following may employ to how your preview video tin can announced on Google Play:

  • Your preview video may too be displayed on both home and search page.
  • Your preview video may autoplay inline with muted sound up to thirty seconds depending on the user device, setting, network connection, and surface area. Whenever your video does not autoplay, a play push is overlaid on your feature graphic.
  • For games, some sections of Google Play show groups of recommended games in a big format using preview videos.

Content guidelines

Requirements

  • Disable ads for your video to be shown on Google Play. When users browse Google Play, we want them to see a video about your app, not someone else's ad, equally this can exist disruptive for users. To disable ads, you'll need to:
    • Turn off monetization in your video, or
    • Upload a different video without monetization claims and update the URL in Play Console.
      Of import: If your video uses copyrighted content, turning off monetization for your video may not be enough to foreclose ads. In that case, you will need to use a dissimilar video (without copyrighted content that has monetization claims).
  • Set up your video's privacy setting to public or unlisted. Do not set information technology to private.
  • Practice not utilize an age-restricted video.
  • Make sure that your video is embeddable on Google Play.

Highly recommended

  • Your video should ready the right expectations and demonstrate the value of your app or game over like titles.
    • Show the actual in-app or in-game feel, focusing on the core features and content as early equally possible within the first 10 seconds of the video.
    • Aim for at to the lowest degree lxxx% of the video to be representative of the user experience.
      • Limit championship screens, logos, cutscenes, or other pre-rendered or promotional content.
      • When using pre-rendered footage, cutscenes and graphical assets should be accessory to and supportive of the actual in-game experience.
    • Keep your videos brusk and curtailed because only the outset thirty seconds autoplays. Users tin continue watching the full video by borer it merely nosotros recommend keeping your video short.
    • Do not include people interacting with the device (for example, fingers tapping on the device), unless the cadre gameplay or app usage is off-device.
    • Brand sure that your video is of high product quality with a loftier level of smoothen. Your video does not need to be professionally made, but the pacing, visual effects, sound effects/music, transitions and text overlays should be smooth and work seamlessly together.
  • Create a video in mural orientation rather than a portrait orientation, as your video will testify in a mural video player.
    • Even if your app or game is in portrait orientation, create a landscape video that is zoomed in to the app or game feel.
    • Do not get out black confined on either side of a portrait video.
  • Consider using copy to give the user context if the video is muted (for example, when autoplayed). When using copy:
    • Practise not include any content that reflects or suggests Google Play performance, ranking, accolades or awards, user testimonials, or cost and promotional information. For example, do non use words similar "Best," "#1," "Superlative," "New," "Disbelieve," "Auction," or "1000000 Downloads." Awards from Google Play such as "Best Of" are immune to be displayed.
    • Do non use telephone call-to-actions, for example, "Download at present," "Install now," "Play now," or "Effort now."
    • Make sure that the text is legible by using readable fonts, proper font size, and displaying the text long enough for the user to read it.
  • Avert time-sensitive content or taglines that tin get outdated chop-chop to reduce the need to update.
    • Time-jump content (like holiday-specific updates) should exist swapped in and out in a timely manner.
  • Properly localize the video including the UI, taglines, and audio.

TV banner

A banner asset is required to publish an Android Tv set-enabled app. When yous're creating a banner nugget, think of it like your app's icon on Android Telly.

Note: Your app'south banner asset will only be displayed on Android Tv devices.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 1280px by 720px

360-degree stereoscopic epitome

To publish a Daydream-enabled app, you'll need to add a 360-degree stereoscopic paradigm to your Store Listing page.

When you lot're creating a 360-degree stereoscopic epitome, call up of it similar your app's background image within the Play Shop on a Daydream device.

Content guidelines

Requirements

  • JPEG or 24-bit PNG (no alpha)
  • Dimensions: 4096px past 4096px
  • Stereo 360°
  • Maximum file size: 15MB

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